Yoga-wear Lululemon Has Entered Completely New Territory With A New Clothing Line; The line, called “&Go,” targets women who are “out the door at daybreak and moving until midnight”

Lululemon Has Entered Completely New Territory With A New Clothing Line
HAYLEY PETERSON RETAIL MAR. 19, 2014, 4:37 AM

This $198 dress is part of Lululemon’s new clothing line, &Go.

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Lululemon has launched a brand new line of casual clothes for outside the yoga studio that includes sundresses, pants and tank tops.

The line, called “&Go,” targets women who are “out the door at daybreak and moving until midnight,” Lululemon says on itswebsite.
“You don’t have time for a wardrobe that keeps forcing you to change,” an ad for the line says. “You’re busy living. We get it.”
&Go, which is being sold online and in stores, launched on Tuesday. Six of the 12 products that were part of the debut sold out in a matter of hours, according to Canaccord Genuity analyst Camilo Lyon.
The line’s shorts are going for $54, tops for $58, dresses for $198 and pants cost between $108 and $118. Racked National first reported on &Go.
Lyon says the new line is proof that Lululemon “is still very much relevant and not fading,” despite recent troubles.
“In our opinion, it is the most progressive, fashion-forward line the company has brought to market in quite some time,” Lyon said in a note to clients on Tuesday. “We believe the strong reception to &Go could turn investor sentiment positive after months of deserved pessimism given the company’s underperformance and mis-execution.”

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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