Birth of a Hidden Champion Issue 4: Keyence & Nitori 

Dear Clients and Valued Partners,

Birth of a Hidden Champion (Issue 4): Keyence & Takemitsu Takizaki, Nitori & Akio Nitori
Welcome to the fourth issue of the “Birth of a Hidden Champion” tribute series, where we highlight inspirational stories on the listing birth of Hidden Champions creating and compounding value in the Asian capital markets.

On the 6th of January 1992, two Hidden Champions were born in the Japanese capital market. Keyence (TSE:6861), led by the quiet and low-profile founder Takemitsu Takizaki, went on to compound nearly 2100% to a market value of over US$70 billion today; and Nitori, led by the farsighted and passionate Akio Nitori, to go on and compound over 5,000% to a market value of over US$16 billion today.

These extraordinary Hidden Champions have pushed us to delve deeper into the inner workings of what make Hidden Champions stood the test of times. We had mapped out a selected group of Asian entrepreneurs whom we monitored over the decade plus and have admire and respect them, including Keyence. Since we wrote about the learning insights of Keyence’s innovative business model in the TODAY newspaper article back in April 2013, it had quadrupled in market value. In the inaugural Intervarsity Stock Research Challenge held during the annual Value Investing Summit 2017 in January 2017, the eventual champions from NTU impressed the judges and audience with their research on Keyence, which went on to nearly double a year later. You can read more about their research here: Intervarsity Stock Challenge Booklet 2017.

By investigating deeper into understanding the owner-operators’ higher Purpose to add value to society by solving high-value problems and serving underserved customers with their unique products and services, you would be able to invest with a higher conviction and be rooted in investment resilience even and especially in fragile and weak market conditions. We dug deep to craft up-close-and-personal insights to why Akio Nitori started his business, whose Purpose has carried on till today with the mission of improving the quality of life Japanese are able to enjoy with affordable yet stylish furniture. You can find our series on the owner-operators building our Hidden Champions called “Inside the Leaders Mind” here: Inside the Leader’s Mind: Akio Nitori.

Please check out our website which includes a section of “Business Builders of Asian Hidden Champions – Invisible Heroes in our Lives” and let us know ( who else do you admire in Asia and would like us to include in the “Heroes in our Lives”, as well as share with us which Asian entrepreneurs do you like most.

Warm regards,
KEE Koon Boon
Chief Investment Officer & CEO
Hidden Champions Capital Management
Hidden Champions Fund


Value Investing Summit 2018 – Building a League of Hidden Champions

Dear Clients and Valued Partners,

Professor Dr. Hermann Simon, the godfather of Hidden Champions and founder of one of the world’s most profitable consulting firm Simon-Kucher & Partners, will be in Singapore for our Value Investing Summit 2018 (VIS2018) on the 27-28 of January.

The Value Investing Summit (VIS) is a two-day, annual conference featuring some of the best investing minds in Asia and around the world, where industry experts and investors alike meet to share ideas, discuss investment strategies and support one another to navigate the investing scenes internationally.

Now in its 7th year, VIS started an audience of just 500 (in 2012) and has grown to the average 1,300-strong crowd today, where renowned speakers like Professor Dr Hermann Simon (Founder and Partner, Simon-Kucher & Partners), Francois Badelon (Founder and President, Amiral Gestion), Hemant Amin (Founder and Managing Director, Asiamin Capital), Vishal Khandelwal (Founder,, Kee Koon Boon (Chief Investment Officer & CEO, Hidden Champions Capital Management), Zhou Guiyin 周贵银先生 (Chief Trainer, Shanghai Rongdao Culture Communication) will be present.

For all clients, we hope you will be able to attend our exclusive session in the Value Investing Summit that we have arranged for you to interact with Professor Simon, as well as interact with the CEOs of Hidden Champions that include Makrand Appalwar, CEO of India’s Emmbi Industries, and Judy Kuo, CEO of Taiwan’s Nyquest Technology. It is unusual for investment firms to invite their shareholders and clients to meet and question the chief executives of businesses in which their savings have been invested and to meet and question the investment firm’s managers and analysts about those investments. At Hidden Champions Fund, we believe in providing our shareholders with unique insights and access to the entrepreneurs and businesses that are disrupting and improving our world to see first-hand the opportunities we see.

Attached are the slides that I will be presenting during VIS2018. Hope to see you there!


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