Route 11 Potato Chips finds success as a cult favorite in a fiercely competitive market
April 4, 2014 Leave a comment
Route 11 Potato Chips finds success as a cult favorite in a fiercely competitive market
By Don Harrison, Published: March 21 | Updated: Sunday, March 23, 4:11 AM
MOUNT JACKSON, Va. — Being a small fry can have its advantages. Take the Route 11 brand of sweet potato chips. The snack-food giants — Frito-Lay and such — haven’t taken up the challenge of this more fragile of the tubers, which tends to caramelize and burn during mass production. Read more of this post










