How to Build Brand Religion

How to Build Brand Religion

by Ron Faris  |   12:21 PM January 29, 2014

On Thursday at 11 a.m., the Supreme store in Soho debuts a new sneaker design, and people wait around the block to be the first to purchase it. Roughly a mile away in Madison Square Park, a line snakes past manicured lawns as people wait an hour in line to buy a Shake Shack cheeseburger. Further downtown, Tyler, the Creator, the impresario leading man of the hip-hop collective Odd Future, hosts a pop-up shop on Orchard Street with a thousand kids waiting in line to meet the artist and buy his gear. Read more of this post

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LVMH Using Berluti Brand as a Steppingstone in Menswear; Bernard Arnault’s Son Antoine Focuses on High-End Men’s Lines

LVMH Using Berluti Brand as a Steppingstone in Menswear

Bernard Arnault’s Son Antoine Focuses on High-End Men’s Lines

CHRISTINA PASSARIELLO

Jan. 29, 2014 1:45 p.m. ET

PARIS— Bernard Arnault built LVMH Moët Hennessy Louis Vuitton SA MC.FR -1.54% into a luxury-goods empire by selling handbags and dresses to women. Now his son Antoine is targeting an underserved clientele: men, whose spending is increasing faster than that of women.

Antoine Arnault is spending upward of €100 million ($137 million) to develop Berluti, a small maker of expensive men’s shoes, into a full apparel and accessories house. The latest step in his project is the opening next week of Berluti’s first New York store, on Madison Avenue. He is also in charge of LVMH’s recent €2 billion acquisition of Loro Piana, the exclusive cashmere brand that gets half of its sales from men. Read more of this post

Before you start a company, you better read this: It’s going to be really, really hard. So you got to believe in your vision, in the problem you want to solve, because it won’t make sense any other way

Before you start a company, you better read this

By Jeffrey Yuwono

It’s going to be really, really hard. So you got to believe in your vision, in the problem you want to solve, because it won’t make sense any other way

So you are in school and want to be an entrepreneur. I was there too in 2007 after graduating with an MBA from Stanford University. My first start-up failed. The second one made money. And now I’m on my third riding the roller coaster that is entrepreneurship. Read more of this post

Amazon to Offer Kindle Checkout System to Physical Retailers

Amazon to Offer Kindle Checkout System to Physical Retailers

Project Would Give E-Commerce Firm Access to More Customer Data

GREG BENSINGER

Jan. 29, 2014 5:22 p.m. ET

Amazon.com Inc. AMZN +2.28% plans to offer brick-and-mortar retailers a checkout system that uses Kindle tablets as soon as this summer, people briefed on the company’s plans said.

In one scenario, the Seattle company would give merchants Kindle tablets and credit-card readers, the people said. Amazon also might offer retailers other services, such as website development and data analysis, the people said. Read more of this post

Welcome To The French Tech Ecosystem

Welcome To The French Tech Ecosystem

Posted 20 hours ago by Romain Dillet (@romaindillet)

This is the story of a city that keeps reinventing itself. Over the past three weeks, I’ve been walking around Paris to meet with the brightest minds of a tech ecosystem in the making. My experience is as personal as it is relevant about what makes a startup ecosystem work, and why Europe is the next frontier. Read more of this post

How to avoid the ‘comfort trap’ in strategic planning

How to avoid the ‘comfort trap’ in strategic planning

Published 30 January 2014 10:45, Updated 30 January 2014 11:22

Roger Martin

The unknowns of strategic planning will always be a little scary, but knowing how to avoid ‘comfort traps’ will make it less daunting in the long term. Read more of this post

From its beginnings supplying the theatres springing up in the early days of London’s West End to a £10-million-a-year business, the history of Angels the Costumiers is a glamorous mix of theatre, film and fashion

MASTERS OF DISGUISE

ARTICLE | 30 JANUARY, 2014 10:50 AM | BY TESS DE LA MARE

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From its beginnings supplying the theatres springing up in the early days of London’s West End to a £10-million-a-year business, the history of Angels the Costumiers is a glamorous mix of theatre, film and fashion. Read more of this post

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