The Big Lie of Strategic Planning: A detailed plan may be comforting, but it’s not a strategy
December 23, 2013 Leave a comment
The Big Lie of Strategic Planning
by Roger L. Martin
All executives know that strategy is important. But almost all also find it scary, because it forces them to confront a future they can only guess at. Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options. An executive may well fear that getting those decisions wrong will wreck his or her career. Read more of this post


Abe Briloff and his daughter Leonore.




