Updated: Friday November 8, 2013 MYT 6:50:53 AM
Let’s phrase it, we all want riches
BY THO XIN YI
A new phrase which pokes fun at the Beverly Hillbillies of China has gone viral, but many actually yearn to befriend the wealthy.
THE Chinese Netizens are a creative lot. This is proven through a variety of Internet catchphrases and expressions that dominate the social media every now and then. When a new phrase is introduced, it goes viral overnight, and people would start using it to relate to their everyday experiences. The memes could have been inspired by a conversation in the television drama series, a quote in a news story, a line from a song or could be simply made up. Entertainment aside, the catchphrases are often used to poke fun at the current affairs in China. The latest phrase is tuhao. Tu denotes earth or uncouth and hao means grandeur. The term tuhao can be interpreted as the “nouveau riche” or Beverly Hillbillies of China. Generally, it is used within a sarcastic context to describe the new rich people who are wealthy but lack sophisticated style. According to Baidu, the Chinese equivalent of Wikipedia, tuhao is not a new word. It has appeared in texts which date back to the Song and Qing Dynasties and used to describe the rich and the powerful or landlords who exploit the poor.
Tuhao recently became famous through a joke on the Internet: A young man went to seek for advice from a Zen master, complaining that he was rich but unhappy. The Zen master asked, “How do you define rich?” The man replied, “I have an eight-figure bank savings and three apartments in Wudaokou (a place in Beijing). Am I wealthy?” The master then extended his hand without uttering a word, and this gesture was interpreted by the young man as advice to be grateful and give back for what he has gained. But the master explained, “No, tuhao, let’s be friends.”
His response implies that even a Zen master, who is supposed to live a simple, non-materialistic life, is eager to be associated with the rich. The joke explains a social phenomenon in China, where people yearn to befriend the rich in the hope of benefiting from the relationship, even though they might secretly despise them out of jealousy. Read more of this post