Singapore’s Popular Bookshop blasted for “corrupting minors” and using gimmicks to attract customers after it used posters featuring topless models as part of a campaign to promote reading at its Nanjing bookstore
October 27, 2013 1 Comment
Nanjing bookstore attacked for ‘naked reading’ campaign
Staff Reporter
2013-10-26
A nude model searches for a book on a high shelf in this promotional poster for the store. (Photo/CFP) A large cardboard cut-out at the Nanjing store. (Photo/CFP)
A bookstore in Nanjing, capital of eastern China’s Jiangsu province, has been accused of poor taste after it used posters featuring topless models as part of a campaign to promote reading, reports the state-run China News Service. The posters showed topless models standing in front of bookshelves or sitting on chairs reading with their chests strategically obscured by books. The store, a branch of Singapore-based Popular Holdings, was blasted for “corrupting minors” and using gimmicks to attract customers. The store said the posters were part of a campaign that the company was holding in both Nanjing and Shanghai entitled “Reading naked brings your soul closer to books” which aims to show that reading can take different forms. People should strip off all the ornamentation of daily life in order to read. “There is no limitations to reading, it penetrates into every area of life,” the company said. Read more of this post







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