Even Star Johansson Can’t Help SodaStream as Stock Sinks 26%; SodaStream benefits from the so-called razor-blade model of retailing where profits rely on customers repeatedly buying complementary products such as carbonation cannister
January 16, 2014 Leave a comment
Even Star Johansson Can’t Help SodaStream as Stock Sinks 26%
A year ago, SodaStream International Ltd. (SODA) climbed to a six-month high in New York after unveiling plans for its debut Super Bowl commercial. No such luck this year. The home-soda machine maker plunged 26 percent in its first day of trading after saying it tapped Hollywood actress Scarlett Johansson for a spot during the football game as investors focused on the company’s worse-than-forecast earnings. Read more of this post




