Israeli company that pioneered flash drives has lessons for the start-up nation; M-Systems was a rare case of an Israeli start-up creating both a consumer hit and hundreds of jobs
October 30, 2013 Leave a comment
Israeli company that pioneered flash drives has lessons for the start-up nation
M-Systems was a rare case of an Israeli start-up creating both a consumer hit and hundreds of jobs.
By Amitai Ziv | Oct. 29, 2013 | 6:11 PM
“Dov had amazing timing. It couldn’t have been better,” says one former M-Systems employee, recalling the $1.5 billion sale in 2006 of the high-tech company that Dov Moran founded and led. “Today, the DiskOnKey is technology with a glorious past,” says the former employee, referring to the company’s brand name for its USB flash drive, an external digital memory device. “On the other hand, how would our lives have been in the 1980s without cassette tapes?” His meaning is clear – USB drives were a very important and useful product in their heyday, but no longer. But the story for the devices isn’t quite over. Fifteen years after they were first invented, USB flash drives continue to be sold throughout the world and the story of M-Systems continues to fuel Israeli high-tech dreams, as proof that Israel can spawn large technology companies. In addition, the proceeds from the buyout continue to finance and generate new startups to this day.

