Business in emerging markets: Emerge, splurge, purge; Western firms have piled into emerging markets in the past 20 years. Now comes the reckoning
March 11, 2014 Leave a comment
Business in emerging markets: Emerge, splurge, purge; Western firms have piled into emerging markets in the past 20 years. Now comes the reckoning
Mar 8th 2014 | From the print edition
VODAFONE’S latest figures appear at first glance to vindicate the most powerful management idea of the past two decades: that firms should expand in fast-growing emerging economies. Sales at the mobile-phone company fell in the rich world while those in the developing world rose smartly. Corporate strategy is usually a contentious subject: there are fierce debates about how big, diversified and financially leveraged firms should be. But geography has seduced everyone. Vodafone is one of countless Western companies that have bet on the developing world. Read more of this post




