The Dark Side of Online Discounts; Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed
March 24, 2014 Leave a comment
The Dark Side of Online Discounts
by Karan Girotra | Mar 14, 2014
Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed
It’s an age-old problem for many retailers, from movie houses to circuses – how to make a profit in off-peak periods. A restaurant that turns away customers on Saturday night but loses money during lunch on Monday. The opera house hosting a big-name orchestra and superstar diva for a limited engagement, faced with a half-filled house on Tuesday night. The beachfront resort perennially hard up for bookings in early spring or late fall. Read more of this post





