How Ben & Jerry’s brought maverick ideas to mainstream business; As Ben Cohen, co-founder of Ben & Jerry’s, turns 63, Brad Edmondson explains why the company is proof that profits and purpose can co-exist
March 27, 2014 Leave a comment
How Ben & Jerry’s brought maverick ideas to mainstream business
As Ben Cohen, co-founder of Ben & Jerry’s, turns 63, Brad Edmondson explains why the company is proof that profits and purpose can co-exist
Brad Edmondson
theguardian.com, Tuesday 18 March 2014 18.02 GMT
Ben Cohen and Jerry Greenfield, co-founders of ice cream makers, Ben & Jerry’s. Photograph: Felix Clay
The story behind Ben & Jerry’s Ice Cream and its 35-year struggle to achieve “linked prosperity” started with a simple but radical idea that everyone and everything the company touched should benefit from its profits. The sale of the ice cream makers to Unilever in 2000 therefore was a surprise twist to those who knew the two founders, Ben Cohen and Jerry Greenfield.















