Lessons behind L’Oréal’s about-face; China redraws the line between luxury, premium, affordable and mass market weekly
January 16, 2014 Leave a comment
January 13, 2014 1:07 pm
Lessons behind L’Oréal’s about-face
By Andrew Hill
China redraws the line between luxury, premium, affordable and mass market weekly
When L’Oréal said last week it would stop selling Garnier products in China, many outsiders assumed the French cosmetics group was joining a wholesale retreat by big western brands, led by Revlon of the US, which last month closed all its operations in mainland China, eliminating 1,100 jobs, including those of 940 beauty advisers. It all looked pretty ugly. Read more of this post






