In Japan, traditionally a land of subtle smells, Scented Fabric Softeners Wrinkle Some Noses
December 15, 2013 Leave a comment
In Japan, Scented Fabric Softeners Wrinkle Some Noses
Boom in Strong Fragrances Has Raised a Stink
MAYUMI NEGISHI and PHRED DVORAK
Updated Dec. 13, 2013 5:15 a.m. ET
TOKYO—Japan’s environment ministry came up with a novel suggestion earlier this year for women sweating out the summer in hot, energy-scrimping offices. “Combat body odor,” the ministry suggested in a tip-filled Web page touting its turn-up-the-thermostat campaign, “by using scented fabric softener.” In the fragrance-happy U.S., that would have been just so much background scent, but in Japan—traditionally a land of subtle smells—it raised quite a stink. Call it the war of the noses. Read more of this post
