Why a strategy is not a plan: Strategies too often fail because more is expected of them than they can deliver
November 1, 2013 Leave a comment
Why a strategy is not a plan: Strategies too often fail because more is expected of them than they can deliver
Nov 2nd 2013 |From the print edition
Strategy: A History. By Lawrence Freedman. Oxford University Press USA; 751 pages; $34.95. Buy from Amazon.com
EVERYONE, it seems, is in need of a strategy. Governments have lots of them: strategies for health care, energy, housing, and so on. Each area of policy is made to seem more purposeful if there is a strategy behind it. Similarly, no company these days would dare to admit it lacks one. If things are going badly it will often be put down to the lack of good strategy. People even talk about using it to improve their lives—from coping with stress to losing weight or just making other people like them more. Read more of this post










