How the Precious Orchid Got So Cheap: Taiwan’s Efficient Growers, Who Copied Tech Industry, Bemoan Days When a Flower Fetched $100,000
October 17, 2013 1 Comment
How the Precious Orchid Got So Cheap
Taiwan’s Efficient Growers, Who Copied Tech Industry, Bemoan Days When a Flower Fetched $100,000
EVA DOU
Oct. 16, 2013 7:36 p.m. ET
Taiwan has refined the breeding of orchids into a mass-production business. Most growers handle one step in the process, such as cloning orchids through tissue culture, pictured. Leanne Huang for The Wall Street Journal
WUSHU VILLAGE, Taiwan—A custard-yellow orchid dubbed P. Golden Emperor ‘Sweet’ changed hands between Taiwan breeders in 1978 for $100,000. Now, orchids roll out of greenhouses in Taiwan and onto the shelves of big-box retailers like Lowe’s for as little as $5.48. As with flat-panel televisions and laptop computers, the once-rare orchid has become a mass-market commodity. Orchids now are the best-selling potted flower in the U.S., with annual sales exceeding the poinsettia, according to the U.S. Department of Agriculture. Behind the shift are the entrepreneurs of Taiwan, who have brought to orchid-breeding the energy and methods applied to making consumer electronics. Read more of this post
























