September 29, 2013, 12:43 p.m. ET
Fonterra Aims to Rebuild Consumer Confidence
CEO Theo Spierings discusses how he managed the latest food-safety scare and the dairy exporter’s plans to rebuild consumer confidence.
REBECCA HOWARD

When Theo Spierings’s phone rang on Aug. 1, he knew it must be bad news. The chief executive of Fonterra Cooperative Group Ltd., the world’s biggest dairy exporter, was in Europe to attend a family funeral, and he didn’t expect to be disturbed. But the message passed to him from the company’s headquarters in New Zealand couldn’t wait: Bacteria had been discovered in some of the company’s milk products. So began a chain of events that sparked a global recall of some Fonterra products, hurt trade ties with China, and caused New Zealand’s currency to fall sharply against the U.S. dollar. It also created tensions between Fonterra and New Zealand’s government, which wants to know how much the cooperative knew about the food-safety issue, and when. Dairy sales overseas account for a quarter of exports from New Zealand, nicknamed the Saudi Arabia of milk. Fonterra—a cooperative of 10,500 individual farmers—is among the nation’s most profitable organizations. Netherlands-born Mr. Spierings has led the cooperative’s efforts to repair its reputation over the past two months, including making a public apology in China, a major buyer of its milk products. Read more of this post