Eiji Toyoda, Creator of Toyota Export Giant, Dies at 100
September 17, 2013 Leave a comment
Eiji Toyoda, Creator of Toyota Export Giant, Dies at 100
GM’s Roger Smith and Eiji Toyoda created their joint venture NUMMI
Eiji Toyoda, who spearheaded Toyota Motor Corp. (7203)’s expansion in the U.S. as the automaker’s longest-serving president, has died. He was 100. Toyoda died at 4:32 a.m. today because of heart failure at the Toyota Memorial Hospital in Toyota City, Japan, Toyota Motor said in a statement. Funeral services will be held for close family members only, it said. During his 57-year career, the younger cousin of Toyota Motor’s founder helped reshape a maker of Chevrolet knockoffs into an automaker whose manufacturing efficiency became the envy of General Motors Corp. (GM) and Ford Motor Co. By the time he stepped down in 1994, the company was assembling Corollas in the U.S., had started the Lexus luxury brand and had initiated a project that would develop the world’s most successful gas-electric vehicle, the Prius. “He played an important role in leading Toyota’s expansion into North America, and in developing the carmaker into a global company,” Japan’s Chief Cabinet Secretary Yoshihide Suga, said at a press conference in Tokyo. “He was someone who was indispensable to the nation’s entire industry.” Toyoda was a cousin of Kiichiro Toyoda, the founder of the company that bears a slightly altered version of the family’s name. He was one of six presidents to come from the family. Read more of this post







