Groupon India Onion Deal So Popular It Crashes Site
September 12, 2013 Leave a comment
Groupon India Onion Deal So Popular It Crashes Site
The Huffington Post | By Amanda Scherker Posted: 09/10/2013 12:09 pm EDT | Updated: 09/11/2013 8:09 am EDT
Groupon India is offering an unusual deal on cheap onions, and the sale has turned out to be as chaotic as designer-label Black Friday shopping. The weeklong bargain began Sept. 5, and offers 1 kilogram of onions at 9 rupees (about $0.14) for 3,000 buyers each day. The signature whimsical Groupon ad reads thus:
People haven’t experienced onions in a long, long time. That sweet, pungent aroma of onions being sautéed to a nice golden brown before being added to your mum’s signature curry is no longer familiar. This much-coveted, much-written-about, much-craved-for vegetable is now almost as expensive as caviar, diamonds and Donald Trump’s wig! Men are scrambling to the market to pick the perfect onion ring to please their ladies.
Groupon had no idea how right that ad was. It took only 44 minutes to sell the first 3,000 kilograms of onions, and the sudden traffic spike subsequently crashed Groupon’s Indian site, according to Al Jazeera America. Read more of this post

