In China, Air Quality Boosts SUVs; The big winners should include domestic players like Great Wall Motor who saw SUV sales volumes jump 90% year-on-year in February
April 26, 2013 Leave a comment
April 25, 2013, 4:50 a.m. ET
In China, Air Quality Boosts SUVs
Following a run of several smog-ridden months in China, investors might be looking to bet on fuel-efficient or electric cars. In fact, it is sales of sport-utility vehicles that are soaring. The number of SUVs sold in China jumped 43.4% in the quarter ended March 31 compared with a year earlier, according to IHS Automotive. Total auto sales volumes were up just 13.8%. China’s middle class consumers see SUVs as a status symbol and view them as a safer option on the country’s notoriously dangerous roads, says China Auto Analyst Michael Dunne.
Ironically, air pollution might be playing a part too. China’s government rolled out new fuel-efficiency regulations last month aimed at the country’s air quality problem. A quirk in those rules could juice the SUV market, says Bernstein Auto Analyst Max Warburton. Fuel-economy targets based on different car weights—including easier targets for heavier vehicles—mean manufacturers have an incentive to make more SUVs, Mr. Warburton says. Something similar occurred in the U.S. in the 1980s, when more relaxed fuel-efficiency standards for heavier cars saw the big auto makers invest heavily in minivans and SUVs. The big winners should include domestic players like Great Wall Motor2333.HK +2.99% and foreigners like Jaguar-Land Rover, owned by India’sTata Motors 500570.BY +4.19% . Great Wall Motors saw SUV sales volumes jump 90% year-on-year in February, more than twice the increase in overall vehicle sales. The company boasts 35-40% of the low-end SUV market and 8% of the market overall, Nomura says. Read more of this post














