How to Best Protect Your Brand From a Coup d’Etat; Soon, a Singapore court will decide a lawsuit involving one of Indonesia’s most well-known brands, with not only millions of dollars at stake but also ownership of the brand itself
February 26, 2013 Leave a comment
How to Best Protect Your Brand From a Coup d’Etat
Commentary | Prudence Jahja & Andrew Diamond | February 25, 2013
Soon, a Singapore court will decide a lawsuit involving one of Indonesia’s most well-known brands, with not only millions of dollars at stake but also ownership of the brand itself.
How Ku De Ta, the long-standing Bali beach club and an establishment known for its chic and laid-back demeanor, became embroiled in a hotly contentious, multiparty lawsuit 1,600 kilometers away from its sublime beachfront location in Seminyak is a story that every Indonesian brand owner should learn by heart.
It is a story that has important implications for doing business in this increasingly globalized world. And while this decision is eagerly anticipated by the parties and intellectual property lawyers who focus on trademarks and brand protection, for everyone else the decision itself does not matter, as the lessons to be learned from this case have been clear for quite some time, however the court rules. Read more of this post