Your business model is obsolete; Assume this: Everything you think you know about staying competitive doesn’t work anymore
February 25, 2013 Leave a comment
Your business model is obsolete
February 25, 2013: 5:00 AM ET
Assume this: Everything you think you know about staying competitive doesn’t work anymore.
By Geoff Colvin, senior editor-at-large
FORTUNE — When Carlos Ghosn announced last year that Nissan, which he runs, will start making ultracheap cars for emerging markets under the revived Datsun brand — and will make a profit on them — the mainstream response was contemptuous. “A big mistake,” a Toyota (TM) executive told the Wall Street Journal; “another blunder,” said a Japanese professor. Make a profit on a $3,000 vehicle? Everyone knows the profits are in pickup trucks and luxury cars.
No one can predict if Ghosn’s new vision will work. His previous rethinking of the business, the all-electric Leaf, hasn’t amounted to much so far. But applaud Ghosn for this: He is trying to develop the most crucial competency for every company today, innovating the business model.
“Innovation” is the hottest word in business, but most of the discussion centers on products and services. The more profound challenge for most companies now is imagining a new business model, a new answer to the fundamental question, How do we make money? Read more of this post