Asia’s Domestic Demand Means Less Focus on Exports

Jan 6, 2014

Asia’s Domestic Demand Means Less Focus on Exports

By Michael S. Arnold

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Why has Asia continued to record strong economic growth in recent years, despite the West’s struggles? Partly it’s because more Asian trade is remaining within Asia. But it’s also because for many Asian economies, exports simply are less important than they used to be.The chart shows that for Asia excluding Japan, exports as a percentage of gross domestic product declined to 42.6% in 2011-2012 from 47.1% five years earlier.

Of course, the picture is not uniform. In a few countries exports have continued to grow as a share of GDP: Vietnam and India stand out as success stories, with their export sectors blooming as competitiveness has improved. Elsewhere, as in South Korea and Taiwan, it’s more a reflection of weak domestic demand – export share there is ”going up for the wrong reasons, if you will,” says Frederic Neumann, co-head of Asian economics for HSBC.

Generally, though, the trend in Asia is toward economies that rely more on domestic demand and less on the West. In China, this is part of a deliberate policy choice to emphasize consumption as a growth driver. In Malaysia, Indonesia and the Philippines, the falling export share reflects the emergence of a strong and vibrant consumer class.

China, of course, is the elephant in the room: Its exports accounted for just over half of all exports from the region in 2012. It’s no surprise, then, that as China goes, so goes Asia as a whole.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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