China’s little emperors’ reality TV check; Show taps into parents’ middle-class angst over China’s child rearing

January 7, 2014 11:48 am

China’s little emperors’ reality TV check

By Patti Waldmeir in Shanghai

Show taps into parents’ middle-class angst over China’s child rearing, writes Patti Waldmeir

The one-child policy has been blamed for everything from a shortage of brides to an epidemic of childhood obesity but, to judge from Chinese television, the bigger worry is that it has created a generation of wimps.Dad, Where Are We Going? is a reality television show that shot to mainland fame recently because it taps into middle-class angst about whether China is raising its children right. The kids on the show are hardly more than toddlers, and they are sent off with Dad to, among other things, live in a tent in the deserts of central China and forage for food in a peasant village. Is a generation raised on iPads and junk food up to the rigours of the camp stove and the camp potty? And more to the point, is Dad up to it?

Many would argue that the last thing to expect from reality TV is a dose of social reality, but this show seems more authentic than most – perhaps because the main characters are children so young that they do not know enough to hide it when they want to act like spoiled brats. The dads, all of whom are Chinese celebrities and some of whom are television actors in “real” life, are inevitably less candid than their kids. After one little girl whines for nearly an entire show, her Olympic gold medallist father alludes to how he might be tempted to just whack her if they were in the privacy of their own home but, with the whole country watching, he thinks the wiser course is a quick cuddle.

Like much on Chinese television, this is a copy of a foreign show: a South Korean series about celebrity dads and their offspring. But in China, besides merely testing whether famous dads can boil water and tie shoelaces (they can’t), it also has a deeper resonance. The country is raising its second generation of “little emperors” – only children, often born to parents who are themselves only children – and everybody wants to know if they are going to end up even more spoiled, immature and selfish than their overindulged parents.

A recent survey by China Youth Daily found that most viewers watch the show for what they can learn about how to balance the pressures of work and child-rearing, and only a quarter watch it for a peek at celebrity family life. Last month the show even became the subject of an academic seminar at the Shanghai Academy of Social Sciences, which urged parents of “little emperors” to give them more independence – and get Dad more involved in child-rearing.

Many western parents follow a simple policy when choosing their parenting style: they just do the opposite of what their own parents did. Dad, Where Are We Going? seems to encourage China’s newest generation of parents to do that, too: launch a counter-revolution in Chinese parenting by refusing to coddle, pamper and overprotect their kids – or, at least, not to the degree that they themselves were coddled, pampered and overprotected.

The tough love starts in episode one, when Dads and tots go off to live in peasant homes with everything from goats in the courtyard to hairy spiders on the bedclothes. The kids have to be peeled away from their iPads and their pops, prompting marathon tantrums. But, by the end of that episode, even the most coddled had gone off on a village-wide scavenger hunt to assemble the fixings for dinner and returned bursting with the pride of a job well done – and done by themselves.

Later, they all go off by camel to pitch a tent in the desert, pretending like all good parents everywhere that the children are actually helping pitch the tent rather than merely being annoying. One of the dads has his thumb smashed while pretending to let his son hammer in a tent peg. And another sends his son off to find out how to light the camp stove — but when the child returns brimming with the new knowledge, he ignores him (parenting 101, anyone?)

One begins to wonder which generation it is that we are supposed to be worried about. For, apart from one three-year-old – who was probably too young to be subjected to tent torture anyway – the rest of the kids grew up monumentally in the few short weeks between the peasant village and the desert. They ended up seeming no more spoiled than any toddlers anywhere – and less so than my two teenagers when they were recently called upon to endure a camel ride in a Chinese desert (even without sleeping overnight there).

Maybe China’s children are not in as much peril as the conventional wisdom – and their little emperor parents – would have it. But just wait until they become teenagers.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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