Investment by acronyms makes no sense; Albert Edwards of Société Générale has renamed the Brics a “Bloody Ridiculous Investment Concept

Last updated: January 14, 2014 11:26 pm

Investment by acronyms makes no sense

By James Mackintosh

Lower prices can prove to be value traps

Albert Edwards of Société Générale thinks everything is overvalued – even popular acronyms. A look at the performance of the past few years suggests he has a point.He has renamed the Brics a “Bloody Ridiculous Investment Concept”. Admittedly, anyone who put their dollars into the index of Brazil, Russia, India and China shares when it bottomed in late 2008 could have initially ignored such criticism: in two years, they made 180 per cent, including dividends, against 65 per cent in the developed world.

But the relative gains have now entirely unwound. Last week, returns on developed equities since the 2008 low overtook the Brics, where share prices have been falling.

Investing by acronym makes little sense. Even so, the Mint countries of Mexico, Indonesia, Nigeria and Turkey have suddenly gained prominence, thanks to Jim O’Neill, who had coined the “Bric” term when at Goldman Sachs. Fidelity was behind “Mint” in May 2011, but anyone who decided to suck it and see will be wishing they had listened to Mr Edwards’ interpretation: “More Irritating New Terminology”. Turkey’s lira and Indonesia’s rupiah have both plunged 30 per cent.

Brave investors should see lower prices as an opportunity, not a threat. Emerging markets as a whole are looking slightly cheap at 10 times forward earnings. Russia, at just over 4 times, remains a geared play on the oil price spiced by corporate theft. But both Turkey and China’s Shanghai Composite index trade below eight times forward earnings.

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The danger is that both are value traps. China’s future lies with domestic consumers, barely served by companies on the Shanghai bourse. Turkey is the opposite, needing painful economic reform – and tighter monetary policy – to reduce consumption and boost exports, which will hurt its domestically-exposed listed stocks. Turkey also faces political risk, which will surely slow reform. Neither looks to be fully priced in, so it could easily become much cheaper still. Irritating indeed.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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