The CEO of Ciena on Surviving an Industry Collapse
by Dan McGinn | 8:00 AM January 15, 2014
The dot-com bust not only hurt Internet start ups—it pummeled telecom companies, many of which went bankrupt or were forced into mergers. Ciena CEO Gary Smith, the company’s CEO since 2001, describes how his company survived, regrouped, and resumed its growth.
How was Ciena doing when you became its CEO?
SMITH: I’d joined in 1997, around the time it went public, and became CEO in 2001. The company was doing very well. I remember driving to work one day, listening to NPR. They were talking about technology stocks, and they singled out Ciena. They pointed out that we were a very young company, but our market value was $45 billion—more than the entire U.S. automobile industry. I remember listening to that and thinking: “We’re a great company with a great future, but this doesn’t make any sense.” Read more of this post