The head of the City regulator has warned financial services firms that his organisation will not allow simplified advice for individual investors to turn into the next mis-selling scandal
May 31, 2014 Leave a comment
May 29, 2014 4:24 pm
Simplified advice won’t become mis-selling, vows regulator
By Emma Dunkley
The head of the City regulator has warned financial services firms that his organisation will not allow simplified advice for individual investors to turn into the next mis-selling scandal.
Martin Wheatley, chief executive of the Financial Conduct Authority (FCA), told a Bloomberg conference that the regulator will provide guidance to financial firms helping clarify the boundaries between investment products sold with advice, and those sold with just guidance.
The watchdog will also launch an industry consultation next month on “big ticket, advice-related challenges,” to seek feedback on new types of automated and simplified financial advice emerging in the wake of the retail distribution review (RDR), which introduced new rules for financial advisers.
“This work shouldn’t be mistaken by firms as any kind of charter for either mis-selling or abdicating responsibility,” warned Mr Wheatley.
The initiatives follow mounting concern over the lack of a clear regulatory distinction between firms offering financial support or “guidance” and those who provide full advice.
More online investment “guidance” websites have come to market in the past few years, filling a gap for investors who cannot afford full financial advice but who lack the knowledge, confidence or time to invest themselves.
Mr Wheatley said the issue over how companies provide support or advice without “bumping up against the regulatory rule book” is the “most pressing and immediate” challenge.
“Where are the frontiers between ‘execution only’ on the one hand, full advice on the other? Is there more room for firms to offer investment advice that’s limited or focused to a specific consumer problem?” said Mr Wheatley.
Investors who have received formal investment advice from a regulated firm have more recourse if things go wrong than those who have received only guidance.
They can claim compensation or demand restitution if the advice proved to be unsuitable for their particular circumstances. Those who receive only guidance – receiving a list of suggested funds after completing an online questionnaire, for instance – do not enjoy this protection.
Chris Williams, chief executive of WealthHorizon, a new online investment site, said: “Clients’ needs are often very simple and these need to be met first, with additional augmented advice delivered as and when it is needed.
“The industry, with the support of the FCA, needs to start exploring the middle ground.”
