Going to Market in Developing Economies: Winning Big by Targeting Small
May 20, 2014 Leave a comment
Going to Market in Developing Economies: Winning Big by Targeting Small
by Samir Agrawal, Shiv Choudhury, Ghirish Pokardas, Vaishali Rastogi, and Ravi Srivastava
APRIL 23, 2014
This article is part of a series on how companies can transform their “go to market” approach in emerging economies. Earlier articles focused on excellence in consumer insight, channel management, and in-store execution. Read more of this post






