Fashion brand’s logo likened to Nazi eagle symbol; A London fashion house has been asked to change its logo by shoppers who think it looks like the Nazi eagle symbol

Fashion brand’s logo likened to Nazi eagle symbol


A London fashion house has been asked to change its logo by shoppers who think it looks like the Nazi eagle symbol

A t-shirt bought from Selfridges in Birmingham featuring the logo of fashion label Boy London – which is nearly identical to the Parteiadler – the Nazi party emblem Photo: Newsteam

By News Agencies

7:11PM BST 05 May 2014

Angry shoppers have demanded an international fashion label removes its logo because of its striking resemblance to the Nazi eagle symbol.

A-list celebrities including singers Rihanna and Jessie J and model Cara Delevingne, have been spotted wearing the UK-based Boy London brand.

The company’s trademark logo shows a spread-winged eagle perched on a podium on top of the letter ‘O’ from the word ‘BOY’ which is written underneath.

Customers have now called for action after realising it looks almost identical to the infamous Third Reich Parteiadler – Party’s Eagle – symbol.

The image, used as the emblem for the Nazi Party, saw the eagle facing the same way as the Boy London version but carrying a swastika in its claws instead.

One of Britain’s premier department stores, Fenwick, have now withdrawn the brand from its position at the entrance to their store in Brent Cross Shopping Centre in north-west London.

A spokeswoman for the store said: “Our Boy London line is no longer on the shop floor as we investigate the matter directly with the brand.”

But unisex T-shirts featuring the eagle emblem were still on sale for £35 at Selfridges in the Bull Ring in Birmingham on Monday.

Shoppers yesterday called for the brand to removed from all shops.

Polish-born Jakub Mozdzanowski, 34, said: “I saw the logo on a T-shirt a few weeks ago and it wasn’t a good feeling. Then I saw it on someone else a week later and I even went over to speak to them.

“I showed them the Nazi symbol on the internet and they were shocked.

“I don’t get offended easily but it was like a slap in the face. I showed it to my girlfriend and she said she didn’t like looking at it.

“It’s quite embroidered on Polish people’s minds, it gives you the creeps.

“I’m Polish so it’s quite close to home. I’ve heard stories from my grandparents about the war and about when we were invaded.

“The logo should be taken off. I would think if the logo went then the company would go with it.

“It is wrong that people wear it, I would call on people not to wear that logo.”

Despite the controversy, Boy London has refused to accept any comparison between its trademark logo and the fascist Third Reich’s Parteiadler symbol.

A spokesman said: “The brand is in no way connected to Nazism or the idea of anyone being discriminated against for their creed, colour or religious beliefs.”

He explained that the logo “was inspired by the eagle of the Roman Empire as a sign of decadence and strength. Its aim is to empower people rather than oppress.”

Boy London was founded by Israel-based businessman John Krivine in the 1970s and his original boutique in Chelsea, London, sold outrageous items including T-shirts with dried animal blood and jewellery made from hypodermic syringes, which were modelled by the original punks.

Mr Krivine, who sold the punk-inspired company in 1984, said: “I don’t know what kind of eagle it was, Roman Legion, American Indian, Continental Congress, Third Reich, it looked cool.”

Nazi imagery had been a feature of the late 70s punk’s rebellion and Mr Krivine’s competitor, Jewish punk entrepreneur Malcolm McLaren, sold swastika T-shirts to trade on the symbol’s shock value.

In 2007, high-street chain Zara was forced to withdraw stocks of handbags because they were emblazoned with swastikas.

Zara said the bag came from an external supplier and the symbol had not been visible when it was selected.


About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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