Multiplexes rake in the rupees in Bollywood-mad India
November 20, 2013 Leave a comment
Multiplexes rake in the rupees in Bollywood-mad India
4:06pm EST
By Nandita Bose and Abhishek Vishnoi
MUMBAI (Reuters) – For a country that produces twice as many movies a year as Hollywood, India has a problem that’s making cinema theatre operators beam: a shortage of modern multi-screen cinemas and plenty of increasingly affluent film fans. Multiplex operators like PVR Ltd, Inox Leisure, Reliance Mediaworks and Mexican chain Cinepolis are scrambling to set up theatres targeting the rapidly growing number of middle-class Indians willing to pay to watch Bollywood movies in more comfortable surroundings. Read more of this post


