India’s thirst for whiskey may finally be waning
June 23, 2014 Leave a comment
India’s thirst for whiskey may finally be waning
By Devjyot Ghoshal @DevjyotGhoshal an hour ago
Sometime in the last decade, Indians started consuming whiskey with such gusto that the subcontinent became the world’s biggest market for the spirit, in terms of volume.
Between 2007 and 2012, the country’s whiskey appetite doubled to over 1.4 billion litres, as everything from imported smoky single malts to throat-searing local varieties was swiftly knocked back. It seemed a thirst that couldn’t be quenched. Read more of this post


