It’s Time for Amazon to Open Its Black Box; Amazon.com’s Kindle business is big and growing bigger. How big, and how fast? No one knows. A risk for investors
October 20, 2013 Leave a comment
SATURDAY, OCTOBER 19, 2013
It’s Time for Amazon to Open Its Black Box
By ALEXANDER EULE | MORE ARTICLES BY AUTHOR
Amazon.com’s Kindle business is big and growing bigger. How big, and how fast? No one knows. A risk for investors.
In the coming days, Amazon.com will turn up its marketing muscle to promote its latest tablet, known as the Kindle Fire HDX. The device went on sale last Friday, and it has received hefty praise from gadget reviewers. At $229, the tablet undercuts Apple‘siPad mini by $100. If recent history is any guide, the new Fire will jump to the top of sales charts at Amazon, and the company will tout its success with a rather vague set of pronouncements. And then the news flow will come to a halt. Read more of this post






