Zhaozhao Bets on People/Pet Tracking Market in China

Zhaozhao Bets on People/Pet Tracking Market in China

By Tracey Xiang on October 18, 2013


An average of 200 thousand Chinese kids from 0 to 14 years old that got lost every year. More than 4 million messages on Sina Weibo, the most popular micro-blogging platform in China, are for searching for lost pets. Zhu Liqiang mentioned those numbers to justify Zhaozhao, a gadget his company is working on. The accompanying iOS/Android app can track down whoever carrying the smaller-than-palm gadget, kids, seniors or pets, locating where they are and saving all the data onto the cloud platform which is powered by Baidu Cloud. You can see the surroundings of it at any given time, which is powered by Soso Streeview.Your kids or elderly parents can also let you know where they are anytime by clicking on the power button on the gadget. You can also set an area that a notification will be sent to you whenever the gadget moves out of moving out of the border.

The team behind Zhaozhao is PoleGame, an online game developer. That’ s why Zhu Liqiang is confident that Zhaozhao will differentiate from others that they’d add gamification to it later on.

Apps or gadgets for tracking kids or pets are not new, but the market in China is at an early stage.

Zhaozhao is of the top three of China QPrize 2013, the seed investment competition organized by Qualcomm Ventures. It’s QPrize’s fifth year in China. Ten teams made to the final contest with products covering gaming, healthcare, wearable smart devices, the Internet of things, education, fashion, and other consumer-facing areas.

– See more at: http://technode.com/2013/10/18/zhaozhao-bets-on-peoplepet-tracking-market/#sthash.9QYc8ihH.dpuf

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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