Lenskart.com Has Set Sights on $10 Bn Market
by Shravan Bhat | Mar 6, 2014
By delivering improved eyesight at your doorstep, Lenskart.com‘s Peyush Bansal believes he is well-placed to capitalise on the growing eyewear industry in India
To test his latest offering Peyush Bansal likes to accompany his sales team on house calls. It was a Sunday house call in the western suburbs of Mumbai. They had gone to conduct an eye test and, hopefully, convince a middle-aged woman to buy a chic pair of glasses. Once successful, they asked her 20-something daughter if she’d like a free eye test; it turned out that the daughter, who had been riveted to a TV serial, had a power of -5, but didn’t have corrective lenses. Bansal persuaded her to buy spectacles too. “Maybe now she’ll know what her favourite actress actually looks like!” he says. Read more of this post