Expedia Books a Painful Trip Down Google’s Search Results
February 2, 2014 Leave a comment
Expedia Books a Painful Trip Down Google’s Search Results
By Justin Bachman January 23, 2014
Google (GOOG) frowns on websites trying to game its search results—and Expedia (EXPE) appears to have gotten that memo a bit late.
The online travel agency has seen its page rankings drop 25 percent for travel-related searches on Google in recent days, according to Searchmetrics, a search-engine research firm. Losing that much visibility in search rankings almost guarantees a drop in traffic of at least 20 percent to Expedia, says Marcus Tober, Searchmetrics’s founder and president. Such a rapid, sharp drop suggests that Google is penalizing the company for so-called “unnatural links” to Expedia.com that are posted on many travel blogs and other websites. Read more of this post





