It’s Ryanair’s Michael O’Leary’s biggest PR gaffe – he wants us to like him
November 11, 2013 Leave a comment
It’s Michael O’Leary’s biggest PR gaffe – he wants us to like him
The self-loathing British public respond more to companies that show them disdain than those who suck up to them
The Observer, Sunday 10 November 2013
As a big fan of Ryanair‘s marketing strategy, I was shocked to hear that it’s being abandoned. The villainous airline is trying to change its image. It’s going to spend money improving its website, it’s slashing charges for not printing your boarding card, it’s even allowing people to reserve seats. As chief executive Michael O’Learyput it: “I want to be loved by my customers as much as I love them… Boy, are we listening and responding.” It was as if JR Ewing was making the case for renewable energy – I was devastated. Read more of this post

