S’pore ‘has much to learn from Swiss branding’
October 7, 2013 Leave a comment
S’pore ‘has much to learn from Swiss branding’
Monday, Oct 07, 2013
Mok Fei Fei
The Straits Times
The widely acknowledged quality of Swiss cheese, clocks and chemicals holds valuable lessons for Singapore, according to the Second Minister for Trade and Industry on Friday. Mr S. Iswaran said Singapore must learn from the branding of excellence built over decades and even centuries by Swiss firms. The same mindset of nurturing specialised capabilities – Singapore has such excellence in water technology, aviation services and the offshore and marine sector – for the long haul will allow the country to bolster the prestige of its own brand. Switzerland’s competitive research and development (R&D) ecosystem and its highly skilled workforce also hold important learning points for Singapore, he noted. Its private sector is responsible for almost three-quarters of Switzerland’s gross domestic R&D spending, or about 2.2 per cent of its gross domestic product. Read more of this post












