Sina Weibo’s Failure: Why Chinese Companies Should Take the Rest of the World Seriously
August 1, 2013 Leave a comment
Sina Weibo’s Failure: Why Chinese Companies Should Take the Rest of the World Seriously
July 29, 2013
by C. Custer
Last week, we reported that Sina Weibo has added Facebook login to its service to make it easier for overseas users to sign up. My response? Way too little, way too late. A couple of years ago, Weibo was buzzing. Even outside China, lots of people were talking about it. But despite the interest from overseas pundits, brands, and social media watchers, Sina made pretty much no attempt to make the service accessible to anyone other than Chinese people. It didn’t even bother to localize the service in other languages (which would have been easy), let alone push more strongly into any new markets. And at the time, everyone seemed to think that made a lot of sense. China’s market, after all, was gigantic and still growing. Why should Sina even bother with foreigners when there was so much work still to be done in the Chinese market? Read more of this post














