Japan’s DoCoMo holds out to iPhone mania, but at what cost?
July 6, 2013 Leave a comment
Japan’s DoCoMo holds out to iPhone mania, but at what cost?
2:49am EDT
By Sophie Knight and Maki Shiraki
TOKYO (Reuters) – NTT DoCoMo Inc, Japan’s largest mobile provider and a pioneer of the mobile Internet, is one of just a few holdouts among the world’s big mobile carriers not offering Apple Inc’s iPhone to its 60 million customers. It is paying heavily for that obstinacy – with a net 3.2 million users jumping ship to its two domestic rivals over the last 4-1/2 years – but is determined to protect the walled garden of services it has built around its own smartphones. “We’re trying to develop a lifestyle system,” NTT DoCoMo CEO Kaoru Kato told Reuters in an interview this week. While customers and even some executives increasingly clamor for it to relent and sign an iPhone deal, DoCoMo is showing no signs of softening towards Apple. “The biggest problem is the impact on the services that we offer,” Kato said. DoCoMo’s broad offering of exclusive features, however, is no longer attracting what has become the iPhone generation. It is expected eventually to either reach a deal with Apple or risk losing its crown at the top of its industry. Read more of this post









