Mars Promotes Bite-Size Snickers, Following Hershey’s Cue
July 1, 2013 Leave a comment
June 30, 2013
Mars Promotes Bite-Size Snickers, Following Hershey’s Cue
By JANE L. LEVERE
COPYING the strategy of the Hershey Company, its archrival Mars has introduced a bite-size Snickers, which it will begin promoting on Monday through advertising and social media. Mars began distributing the new product, Snickers Bites, in May. It is a bite-size, unwrapped cube of Snickers, sold in a 2.83 ounce bag and an eight-ounce resealable pouch, which is meant to be shared. Suggested retail prices are $1.49 and $2.99. Snickers Bites is the first new Snickers product introduced by Mars since it began selling Snickers Peanut Butter Squares in 2011; Mars has been selling the original Snickers candy bar, which it created, since 1930. Mars introduced Milky Way Bites in May, in packaging similar to that of Snickers Bites. Read more of this post







