Second daughter of Samsung boss Lee Kun-Hee promoted to top job of president at the firm’s de-facto holding company

Daughter of Samsung boss Lee Kun-Hee promoted to top job

By AFP | 2 Dec, 2013, 10.53AM IST

SEOUL: The second daughter of Samsung chairman Lee Kun-Hee has been made a president at the firm’s de-facto holding company, it said Monday, cement his family’s hold on the South Korean giant. Lee Seo-Hyun will lead management planning at the Everland’s fashion business, Samsung said in a statement. The 40-year-old was previously vice president of Cheil Industries, which was the former fashion unit before it handed over operations to Everland. Her older sister — Lee Boo-Jin — has been a president at Everland since 2010, overseeingbusiness strategy, while their only brother, Lee Jae-Yong, was made vice chairman ofSamsung Electronics last year. Lee Kun-Hee is chairman of the group’s flagship unit Samsung Electronics and de facto leader of the entire business empire. The move is the latest promotion in recent years of the three heirs of the founding family, which controls Samsung through a complex web of share cross-holdings in group subsidiaries centred on Everland. There was no major reshuffle of top executives within Samsung Electronics — the world’s top maker of mobile phones and TVs. The senior Lee is largely credited with turning Samsung — founded by his father in 1938 — into a global brand and the country’s largest business group. He stepped down as the group’s chairman in 2008 after being found guilty of tax evasion but returned to the post in 2010 after receiving a presidential pardon.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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