Disney rethinks its China strategy
December 5, 2013 Leave a comment
December 2, 2013 4:00 pm
Disney rethinks its China strategy
By Howard Yu and Stefan Michel
The story. When China lifted a ban on Walt Disney characters in 1978 and joined the World Trade Organisation in 2001, the US entertainment company saw a huge potential new market for sales and distribution of film, television content and DVDs in an increasingly liberalising economy. Read more of this post