Twitter to be available on mobile phones without Internet

December 8, 2013 Leave a comment

Twitter to be available on mobile phones without Internet

3:12pm EST

By Sruthi Ramakrishnan

(Reuters) – Twitter Inc is tying up with a Singapore-based startup to make its 140-character messaging service available to users in emerging markets who have entry-level mobile phones which cannot access the Internet. U2opia Mobile, which has a similar tie-up with Facebook Inc, will launch its Twitter service in the first quarter of next year, Chief Executive and Co-founder Sumesh Menon told Reuters.Users will need to dial a simple code to get a feed of the popular trending topics on Twitter, he said.

More than 11 million people use U2opia’s Fonetwish service, which helps access Facebook and Google Talk on mobile without a data connection.

Twitter, which boasts of about 230 million users, held a successful initial public offering last month that valued the company at around $25 billion.

U2opia uses a telecom protocol named USSD, or Unstructured Supplementary Service Data, which does not allow viewing of pictures, videos or other graphics.

“USSD as a vehicle for Twitter is almost hand in glove because Twitter has by design a character limit, it’s a very text-driven social network,” Menon said.

Eight out of 10 people in emerging markets are still not accessing data on their phone, he said.

U2opia, which is present in 30 countries in seven international languages, will localize the Twitter feed according to the location of the user.

“So somebody in Paraguay would definitely get content that would be very very localized to that market vis a vis somebody sitting in Mumbai or Bangalore,” he said.

The company, whose biggest markets are Africa and South America, partners with telecom carriers such as Telenor, Vodafone and Bharti Airtel Ltd. U2opia usually gets 30 to 40 percent of what users pay its telecom partners to access Fonetwish.

“For a lot of end users in the emerging markets, it’s going to be their first Twitter experience,” Menon said.

Filed under TMT Trends

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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