What Bizarro Bogle’s world might look like

What Bizarro Bogle’s world might look like

Or, of whooping cranes and 2 and 20

By Jason Kephart

Dec 5, 2013 @ 4:25 pm (Updated 9:15 am) EST

In the Superman mythos, there’s a villain named Bizarro Superman that possess all of the same powers as Superman, but uses them for evil instead of good. At a luncheon in New York Thursday honoring John Bogle, founder of the Vanguard Group Inc. and investing Superman, James Grant, editor of Grant’s Interest Rate Observer, imagined what the world would look like if a Bizarro Bogle took the place of the real Mr. Bogle.Imagine a child growing up in the Great Depression who forgets his lunch money on the dinner table one day and is scolded by his mother for it. “Don’t leave money on the table!” she says. Those words would stick with Bizarro Bogle for the rest of his life, in Mr. Grant’s alternate universe.

With that thought in mind, Bizarro Bogle is inspired to write his senior thesis on hedge funds instead mutual funds. “Why settle for 1% when I could get 2 and 20?” Bizarro Bogle muses. And he doesn’t stop there. Instead of a single hedge fund structure, why not layer on the fees by using funds of funds?

Fees are all that matter in Bizarro Bogle’s world and it leads to him becoming ridiculously rich. Meanwhile, index funds, one of the few financial innovations to truly benefit ordinary investors, are left undiscovered.

Luckily for the countless investors who have benefited from index funds, which Mr. Bogle created in 1976, Mr. Grant’s imagination is not reality.

It’s hard to say just how tremendous an impact Mr. Bogle has had on ordinary investors.

“We know more about the mating life of the whooping crane than we do about the quantitative impact passive investing has had over the last 30 years,” said Knut Rostad, president and founder of The Institute for the Fiduciary Standard.

Only one person’s even tried, Mr. Rostad said, noting that in a study, Kenneth French estimated that index investors saved about $1 billion in fees from 1977 to 2006. But critics of that study complained it was too conservative an estimate, Mr. Rostad said.

In truth, the power of Mr. Bogle’s legacy exceeds any dollar amount.

“The financial industry is short on heroes,” said Alan Blinder, Gordon S. Rentschler Memorial Professor of Economics and Public Affairs at Princeton University. “But John Bogle is one of the few.”

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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