How to Fake It in America: Historian Amanda Foreman on great pretenders, from George Washington’s ghostwriter to Marilyn Monroe’s real voice.

How to Fake It in America

Historian Amanda Foreman on great pretenders, from George Washington’s ghostwriter to Marilyn Monroe’s real voice.

AMANDA FOREMAN

Dec. 13, 2013 7:51 p.m. ET

The philosopher Gilbert Ryle coined the term “ghost in the machine” to make fun of Descartes ‘ influential idea that the human mind (“the ghost”) is utterly separate from the body. But it was the English rock band The Police who popularized the expression, making it the title of their classic 1981 album. Today “ghost in the machine” shows up everywhere. It has become a metaphor for the assorted forms of fakery that are constantly revealed in the mashup of modern culture.The anger directed at Beyoncé for lip-syncing the national anthem during President Barack Obama’s inauguration in January reflected the country’s disgust with performers who fake it. The mere hint that a singer is no more than a dancing puppet can create a scandal—or even end a career. As the disgraced front men of the 1980s pop act Milli Vanilli will attest, you can’t pretend to perform and keep your Grammy.

This distaste for dissimulation is nothing new. When the dramatist Edmond Rostand wrote ” Cyrano de Bergerac ” in the late 19th century, he knew that his audience would have no trouble rooting for the large-nosed Cyrano over his cute but dimwitted friend Christian. (Rostand skates over precisely why a red-blooded lover like Cyrano would ever agree to ghostwrite his rival’s love letters.)

The entire play hinges on when and if the lovely Roxanne will discover that she has been drawn to the wrong nose and the wrong man. Though Rostand kills off Cyrano at the end, his death is made palatable for the audience by the knowledge that artistic truth has won out: “Prejudice! Compromise! Cowardice!” cries Cyrano. “What’s that? Surrender? No! Never! Never!”

The same noble sentiment runs through “Singin’ in the Rain,” the 1952 movie about an egomaniacal starlet and the lengths her film studio will go to in order to preserve the fiction that she can act and sing.

Still, Hollywood had no compunction the following year about substituting soprano Marni Nixon’s voice for Marilyn Monroe‘s for some of the tricky high notes in “Gentlemen Prefer Blondes.” Nixon went on to “voice” Deborah Kerr in “The King and I,” Natalie Wood in “West Side Story” and Audrey Hepburn in “My Fair Lady”—all without studio credit—resulting in her crowning by Time Magazine as the “Ghostess with the Mostess.”

Of course, movie studios aren’t the only ones with a history of peddling images over reality. For decades after George Washington’s death, his friends and admirers tried to keep the real authorship of his 1796 Farewell Address secret: Washington had supplied the ideas, but Alexander Hamilton’s prose had enraptured the public. Two centuries later, John F. Kennedy walked off with the 1957 Pulitzer Prize in history for “Profiles in Courage,” even though most of the chapters were drafted by his gifted speechwriter, Ted Sorensen.

At least in these cases, the presidents were actively involved with the works that bore their names. The same could not be said for the actress Hedy Lamarr and her racy, ghostwritten 1967 autobiography, “Ecstasy and Me: My Life as a Woman.” The extent of Lamarr’s participation in creating the book may be judged by the fact that, after its appearance, she filed suit against those she deemed responsible, including the ghostwriters, the publishers, her literary agent, a lawyer and a psychiatrist.

In 1949, the Supreme Court ruled that ghostwritten speeches and documents could not be used as evidence in court. The justices deplored “the custom of putting up decoy authors to impress the guileless.” In short, they weren’t going to be taken for rubes, and neither should anyone else.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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