Electrolux applies emerging market lessons to wider business
December 15, 2013 Leave a comment
December 13, 2013 1:00 pm
Electrolux applies emerging market lessons to wider business
By Richard Milne in Stockholm
Christmas shoppers in Stockholm’s upmarket NK department store have a chance this year to show just how much of a dedicated foodie they are: Electrolux is selling a stand mixer for SKr15,900 ($2,400) there. Handmade in France, the mixer is a reflection of the Swedish appliance company’s presence in professional kitchens: Electrolux equipment is found in half of Europe’s Michelin-starred restaurants, according to chief executive Keith McLoughlin. Read more of this post

