These Guys Are Trying To Build A Dog Collar That Translates Barks Into English

December 20, 2013 Leave a comment

These Guys Are Trying To Build A Dog Collar That Translates Barks Into English

RYAN BUSHEY

A new campaign has launched on Indiegogo to raise money for a device called “No More Woof”. The project’s goal is to translate dog barks into English so owners can understand how to help their pet.No More Woof is shaped like a small headset which can be placed on your dog’s head. It will have a series of recorders and microcomputers to help analyze the information coming from your canine and produce the response.

Let’s be clear. This thing probably doesn’t work yet. The product’s description is full of a bunch of jargon like “ionic current flows” and “EEG recorders” and the project’s creators admit that they don’t have a functional prototype yet.

That said, they’re still asking for $10,000 on Indiegogo to make the device a reality.

Engadget writes that a $65 model called the NMW Micro would be able to understand three basic thoughts like “I’m tired”.

The second model labeled the NMW Standard priced at $300 would have have two sensors to distinguish four more thoughts, while the third option known as the Superior is customizable and can continuously adapt to your dog’s thoughts. The final choice costs $1,200.

This idea comes from the same research lab who created the iRock, which was a hybrid rocking chair/iPad charger. On their Indiegogo page, the creators emphasize this is still in the early stages of development.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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