Young Woman Dies After Tweeting That She Worked 30 Hours Straight

December 20, 2013 Leave a comment

Young Woman Dies After Tweeting That She Worked 30 Hours Straight

VIVIAN GIANG

DEC. 18, 2013, 11:26 AM 33,096 25

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Mita Duran, a 24-year-old woman who worked as a copywriter in Indonesia, slipped into a coma on Sunday after tweeting that she had worked for 30 hours straight. She died not long after. Duran often kept herself awake by drinking Kratingdaeng, better known as Thai Red Bull, writes Lee Moran at the New York Daily News, while working late into the night at Young & Rubicam, an ad agency owned by multinational advertising and public relations company WPP. Duran’s Twitter feed shows that she often tweeted about her heavy workload: “Haven’t slept since Saturday and I have 30 more copy lines to go and a plane to catch tomorrow afternoon,” she said on July 8. “Sweetest sleep I’ve had in a long time. It’s a shame I’m supposed to wake up uh, ONE HOUR earlier. Slept through 3 phone calls and 3 alarms!” she said on Nov. 14. This is Duran’s last tweet before collapsing on Sunday: Duran’s father, Yani Syahrial, is reported to have posted on social media website Path that his daughter was in a coma for “working over the limit,” Zachary Stieber writes at the Epoch Times. Young & Rubicam tells us the statement below is the company’s official statement on Duran’s death:  Duran’s friends and families urge others to consider this a cautionary tale for young professionals “to know [your] limit.”

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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