This Guy Makes A Living Drawing Horrible Corporate Logos For $5 Each and Is the World’s Largest Tee-Shirt Maker

December 22, 2013 Leave a comment

This Guy Makes A Living Drawing Horrible Corporate Logos For $5 Each

AARON TAUBE

DEC. 19, 2013, 10:06 AM 47,235 3

In 2010, a graphic designer based out of California noticed a trend of local companies crowd-sourcing their logo design to anyone who’d draw them something for free. The designer, who goes by the online alias of “krs,” sensed a business opportunity. Instead of giving his work away to companies for free, he would draw the first thing that came into his head, and then sell the design for $5. And thus was born Horrible Logos, a three-year-old business through which krs provides companies with guaranteed awful logos in exchange for beer money. “It spun out of all these companies crowd-sourcing, just getting cheap logos for pretty much nothing,” krs said in an interview with Business Insider. “They would always wind up being sh—y logos. So I figured I’d just scrape the bottom of the barrel and charge $5 and give them an ultra sh—y logo.” Since then, the business has grown to the point where krs says he now receives several hundred orders a month from all over the world, all of which he draws in less than five minutes based mostly on how a company’s name sounds to him when he hears it. “It’s pretty crazy people actually pay for a sh—y logo,” krs said. “I think it’s more people trying to see what I’m going to come up with for their company, so I try to keep it creative.” After seeing his work, we asked krs to draw us up a couple “horrible” versions of our readers’ favorite companies, and krs was nice enough to comply.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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