As New Services Track Habits, the E-Books Are Reading You
December 25, 2013 Leave a comment
December 24, 2013
As New Services Track Habits, the E-Books Are Reading You
SAN FRANCISCO — Before the Internet, books were written — and published — blindly, hopefully. Sometimes they sold, usually they did not, but no one had a clue what readers did when they opened them up. Did they skip or skim? Slow down or speed up when the end was in sight? Linger over the sex scenes? A wave of start-ups is using technology to answer these questions — and help writers give readers more of what they want. The companies get reading data from subscribers who, for a flat monthly fee, buy access to an array of titles, which they can read on a variety of devices. The idea is to do for books what Netflix did for movies and Spotify for music. Read more of this post









